Answer 10 questions about your current marketing. Get an instant score across 5 key areas — and see exactly where you're leaving leads on the table.
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Question 1 of 10
Website
Does your website currently show up on the first page of Google for your main service + city?
Example: "landscaping company [your city]" or "lawn care [your city]". Be honest — this is for your benefit.
No — I can't find my site on page 1
0 pts
Sometimes — I appear for my brand name but not general searches
5 pts
Yes — I appear for some keywords, but not consistently
8 pts
Yes — I rank on page 1 for multiple service + city combinations
10 pts
Website
How would you honestly describe your current website on mobile?
70%+ of landscaping searches happen on a phone. Your mobile experience directly affects leads.
I don't have a website or it's very outdated
0 pts
It loads on mobile but it's slow or hard to navigate
4 pts
It looks decent on mobile and loads reasonably fast
7 pts
It's fast, clean, and easy to use on mobile — with a clear way to contact me
10 pts
Local SEO
What best describes your Google Business Profile?
Your GBP is what shows up in Google Maps. It's often the first thing a homeowner sees about your business.
I don't have a GBP or I've never claimed it
0 pts
I have one but haven't updated it in a long time
4 pts
It's claimed and mostly filled out, with some reviews
7 pts
Fully optimized — regular posts, 50+ reviews, showing in the Maps 3-pack
10 pts
Local SEO
How many Google reviews does your business have, and are you actively getting new ones?
Volume and recency of reviews directly impact both Google Maps rankings and conversion rates on your website.
Under 10 reviews, and I'm not actively asking for them
0 pts
10–30 reviews, but I only get new ones occasionally
5 pts
30–75 reviews, I ask customers but not systematically
8 pts
75+ reviews, and I have an automated process that gets new ones every week
10 pts
Paid Ads
Are you currently running Google Ads for your landscaping business?
Google Ads (Search + Local Service Ads) are typically the fastest path to new leads for established landscaping companies.
No — I've never run Google Ads
0 pts
I tried it but paused — wasn't seeing results
4 pts
Yes — I run ads and they bring in leads, but I'm not sure if it's optimized
7 pts
Yes — I run well-managed campaigns with clear ROI tracking and consistent leads
10 pts
Automation
When a new lead comes in through your website, what happens?
Speed-to-contact is one of the highest-impact variables in lead conversion. 50% of businesses never follow up with web leads at all.
I manually check and respond when I have time — sometimes same day, sometimes not
0 pts
They get an auto-reply email, then I call within 24 hours
5 pts
Automated text within minutes + follow-up sequence if no response
8 pts
Instant automated response, multi-touch follow-up, booked directly into my calendar
10 pts
SEO
Does your website have service-specific pages for each of your main services (lawn care, landscaping, hardscaping, etc.)?
A single homepage trying to rank for all services is an SEO dead end. Dedicated service pages are how you dominate search results.
No — everything is on one homepage or a single services page
0 pts
I have a few service pages but they're thin on content
5 pts
Yes — dedicated pages for each service with decent content
8 pts
Yes — dedicated service pages AND location pages for every city I serve
10 pts
Social & Meta Ads
Are you running any paid social media ads (Facebook or Instagram) targeting homeowners in your area?
Meta Ads are most valuable for companies scaling past $500K — they build brand awareness and retarget website visitors.
No paid social ads — just organic posts occasionally
0 pts
Boosted a few posts but nothing strategic
5 pts
Running Facebook Ads, but not sure if it's generating real leads
7 pts
Running optimized Meta Ads with retargeting, tracking, and clear lead attribution
10 pts
Tracking & Analytics
Do you know how many leads came specifically from your website last month — and which channels they came from?
You can't optimize what you don't measure. Most companies have no idea which marketing channel is actually generating their leads.
No — I have no tracking set up at all
0 pts
I have Google Analytics but I don't really look at it or understand it
4 pts
I track website traffic and know roughly where leads come from
7 pts
Full attribution — I know exact lead counts, cost per lead, and ROI by channel every month
10 pts
Overall
How would you rate your current marketing compared to the top competitors in your market?
Be honest — your self-assessment here will shape the recommendations in your results.
They're outranking me, getting more leads, and I'm playing catch-up
0 pts
I'm competitive on some channels but behind on others
4 pts
I'm roughly equal to my main competitors
7 pts
I'm clearly ahead — better rankings, more reviews, stronger brand
10 pts
0
out of 100
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