15 full-time specialists who work exclusively in the green industry. No generalists, no junior account managers handling 80 clients. When you work with L&L, you get a dedicated team that knows your business, your market, and the landscaping industry inside out.
Matt built Lawn & Land Marketing on a simple premise: the green industry deserved a marketing agency that actually understood lawn care and landscaping — not a generalist agency that happened to take on a few landscaping clients.
Before founding L&L, Matt ran Shoot To Thrill Media, a full-service digital marketing agency. After repeatedly discovering that specialized, industry-specific marketing dramatically outperformed generic campaigns, he made the decision to go all-in on the green industry exclusively.
That focus paid off. L&L hit $1M annual run rate in January 2026, serves 52+ clients across the US with 97% retention, and is growing every quarter. Matt leads strategy, sales, and continues to be directly involved with every client's program.
Every person on the L&L team works exclusively in lawn care and landscaping marketing. That focus creates a level of industry expertise that generalist agencies simply can't replicate.
Our SEO team manages keyword strategy, content production, service area pages, and technical optimization. They know landscaping keyword patterns across hundreds of US markets and have built ranking systems for 50+ green industry clients.
Our ads team manages Google Search, Local Service Ads, and Meta campaigns for all clients. They're optimizing landscaping ad accounts daily — which means pattern recognition that takes generalist agencies years to develop.
Our web team builds every client website from scratch — custom design, mobile-first development, conversion optimization, and the 45-day launch guarantee. No templates, no page builders, no shortcuts.
Every client has a dedicated account manager — one point of contact who knows your business, coordinates across departments, and ensures your program is delivering. Real relationships, not ticket numbers.
We'll never take on 500 clients to hit a revenue number. The green industry focus is non-negotiable — because it's exactly what makes our results possible. Generalist agencies can't compete with the depth of knowledge we've built from working exclusively in lawn care and landscaping.
We operate on the Joey Coleman "Never Lose a Customer Again" philosophy. The first 100 days of a client relationship determine whether they stay for years. We invest heavily in onboarding, communication, and delivering early wins that build the trust that leads to 97% retention.
Every team member is trained to think about client results like they own the business. It's not "I managed the campaign." It's "I grew this client's estimate requests by 3x and here's how." That ownership is what drives the outcomes our clients actually care about.
We don't hide behind vanity metrics. If a channel isn't working, we tell the client and pivot. Monthly reports show real numbers — leads generated, cost per lead, estimated revenue impact. You always know exactly what's happening with your program.
Book a strategy call and you'll talk directly with Matt or a senior team member — not a salesperson. We'll learn about your business, your goals, and what's working or not with your current marketing. Then we'll be straight with you about whether we're a good fit.
Book a Free Strategy Call