Most PPC agencies optimize for clicks and impressions. We optimize for booked estimates. There's a massive difference — and it shows up in your monthly revenue, not just your campaign dashboard. Every dollar you spend is tracked from click to closed job.
Of high-intent landscaping searches click on paid ads. If you're not in position 1–3, those clicks are going to competitors who are spending smarter.
Google Ads done right isn't just "showing up" — it's strategic keyword selection, negative keyword management, ad copy written to pre-qualify leads, and landing pages built to convert. Most landscaping companies running Google Ads are paying 3–5x more per lead than they should because of preventable campaign mistakes. We fix those mistakes and build campaigns that compound efficiency over time.
We don't hand you a campaign and disappear. Active management means weekly optimization, monthly reporting, and a team that knows your industry's search patterns cold — because we manage Google Ads for dozens of landscaping companies.
We've built Google Ads campaigns for 50+ landscaping companies. That means we start with a battle-tested keyword library, know which match types work, which negative keywords to exclude from day one (no wasted spend on job seekers, DIY searchers, or commercial-only terms you don't want), and which ad extensions drive calls in the green industry. You're not paying us to figure out landscaping PPC — we already know it. We're building your campaign on top of that foundation.
Full campaign build, ad group structure, keyword selection, ad copy creation, and ongoing A/B testing. Weekly bid adjustments and negative keyword expansion based on search term reports.
Setup and management of Local Service Ads — the pay-per-lead Google Guaranteed listings that appear above standard search ads. Dispute management for invalid leads included.
Full conversion tracking setup: form submissions, phone calls, and click-to-call. We track every lead back to the keyword and ad that generated it so we can optimize toward what actually converts.
Paid traffic deserves dedicated landing pages — not your homepage. We build and optimize pages specifically for your ad campaigns, with conversion-focused design and copy that matches the search intent.
Plain-English reporting showing spend, leads, cost-per-lead, and revenue impact — not vanity metrics. You'll always know your exact ROI and what we're changing next month.
The green industry is seasonal. We adjust your campaigns aggressively for spring ramp-up, summer peak, fall aeration season, and winter slowdown — maximizing every dollar when demand is high.
We run the right ad formats for your goals — from immediate call-generating LSAs to top-of-funnel brand awareness campaigns. Here's what each format does and when we use it.
Pay per lead, not per click. Google Guaranteed badge builds trust. Appears above standard search ads. Best for generating phone calls from high-intent searchers. We handle setup, verification, and dispute management.
Traditional keyword-based ads. Highest reach and control — target exact searches, set geographic radius, control timing, and test ad copy. The backbone of any serious Google Ads strategy for landscaping.
Re-engage visitors who viewed your site but didn't convert. Display ads and search retargeting keep your brand in front of people who are clearly considering landscaping services — often closing them on the second or third touchpoint.
Google's AI-driven campaign format that spans Search, Display, YouTube, Maps, and Gmail. We use Performance Max strategically for clients in competitive markets where maximum visibility and reach is the priority.
It depends on your market size, competition level, and revenue goals — but most landscaping companies we work with spend $1,500–$5,000/month on ad budget. In competitive metro markets, $3,000–$5,000 is often needed to compete effectively. We build a market analysis during onboarding that gives you a specific recommended budget for your area and target cost-per-lead.
Google Search Ads are traditional keyword-based PPC — you bid on terms like "landscaping company near me" and pay per click. Local Service Ads appear above Search Ads and you pay per lead, not per click. They also feature a Google Guarantee badge which significantly increases trust. Most of our clients run both for maximum coverage — LSAs for calls, Search Ads for web leads and broader targeting.
You can — but you'll pay significantly more per lead and convert far fewer clicks. Google's Quality Score heavily factors in landing page relevance, which directly affects what you pay per click. More importantly, sending paid traffic to a slow, generic, or confusing page is burning money. We build conversion-optimized landing pages as part of our ad campaigns specifically to address this.
Usually within the first week of launch. Sometimes the first day. Unlike SEO, Google Ads generates leads immediately once campaigns are live and approved by Google (typically 24–48 hours). The first 30–60 days are a learning and optimization phase — leads come in from day one, but cost-per-lead improves significantly as the campaign collects data.
You own it. Always. Your Google Ads account is in your name, linked to your billing method, and you have full admin access at all times. We manage it on your behalf — we don't take ownership of your account. If you ever leave (though our 97% retention rate suggests you won't), you keep everything.
Google Ads management is available as part of our Service Area Expert program and as an add-on to Green Accelerator. The management fee is included in your program — you pay your ad budget directly to Google separately. See program details →
Book a free Google Ads audit. We'll analyze your current campaigns (if any), benchmark your cost-per-lead against what we see across our client portfolio, and show you exactly where money is being wasted. Or, if you're starting from scratch, we'll give you a real budget estimate for your market. No obligation.
Get Your Free Google Ads AuditFree. 30 minutes or less. We talk to owners, not gatekeepers.