We don't measure success in impressions, clicks, or traffic vanity metrics. We measure it in estimate requests, booked jobs, and revenue growth. Here's what that looks like across our client base.
This client came to us with a 5-year-old website built on a DIY platform, no SEO strategy, and virtually no organic search presence in their market. Their top competitor had recently invested in SEO and was capturing most of the local organic traffic.
We redesigned their website with a full technical SEO foundation, built out 18 service area pages targeting their target cities and towns, and executed a content strategy around their core services. By month 9, organic traffic had grown 312% and monthly estimate requests from organic search had tripled.
New client, no existing ads presence. We launched Google Search and Local Service Ads simultaneously, with hyper-local targeting and service-specific campaigns. By week 2, the account was generating leads at a cost per booked estimate that more than justified the ad spend. Within 90 days, they hired 2 additional crew members to handle the volume.
This client had been stuck on page 2 of Google Maps for years. After a complete GBP overhaul, review generation system launch, and local SEO campaign, they reached #1 in Maps for their primary keywords within 6 months. Google Business Profile now generates 40% of all their new business — at zero ad spend.
This client joined as a Service Area Expert client with a functioning but unoptimized marketing operation. After 18 months on the full program — new website, SEO, Google Ads, GBP management, automation, and AI Partner — they crossed $1.1M in annual revenue, up from $600K at program start. They're now one of the dominant landscaping brands in their metro area.
Same traffic, dramatically more leads. After redesigning their website with conversion-optimized landing pages, clear CTAs, and a streamlined estimate request form, form submissions increased 78% with no change in traffic volume. The old site was losing half its visitors without generating a lead. The new one converts.
"Before Lawn & Land, I was getting maybe 5–8 estimate requests a month from my website and Google. Now I'm getting 25–30. The website redesign was night and day, and the SEO built on top of it has been compounding every month. I'm at capacity with my crews and turning away work I couldn't have imagined 18 months ago."
"I've worked with 3 other marketing agencies over the years. None of them knew landscaping the way Matt's team does. They don't need to be educated about seasonal patterns, service categories, or how homeowners in this industry think. They just get it — and it shows in the results."
"The Google Ads campaign alone generates more leads than we can handle in spring. We've had to pause it twice because we're booked out 3 weeks. That's a problem I never had before and it's a problem I'm happy to have."
"The automation they set up has been a game-changer. When a lead comes in at 9pm, they get an instant text response and an email with a scheduling link before I even know about the inquiry. I'm booking estimates in my sleep. It sounds like an exaggeration — it's not."
Book a strategy call. We'll audit your current marketing, show you where your competitors are outperforming you, and give you a clear picture of what your results could look like on an L&L program. No pitch deck. Just a straight conversation about your business.
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