Real marketing strategies for lawn care and landscaping owners who want to grow beyond $500K — and build a business that runs without them in it every day.
Not generic marketing advice that applies to anyone. Every episode is specific to the green industry — the channels, strategies, and systems that work for lawn care and landscaping businesses.
How to show up on Google when homeowners search for lawn care and landscaping in your city — and stay there.
Campaign structures that turn clicks into estimate requests — without burning your budget on irrelevant searches.
What separates a site that gets you 5 leads a month from one that gets you 50. The answer isn't traffic — it's the site itself.
How to dominate the Google Maps 3-pack, build your review strategy, and own every city you service.
The automation systems that follow up with leads instantly, re-engage lost estimates, and run in the background 24/7.
The mindset shifts, hiring decisions, and systems that separate $300K businesses from $3M businesses in the green industry.
The exact keyword strategy, on-page SEO framework, and link building tactics that help landscaping companies rank on the first page of Google — faster than most agencies will tell you is possible.
The three most common mistakes landscaping companies make with Google Ads — and the exact campaign structure that generates qualified estimate requests instead of tire-kickers.
How to optimize your GBP to show up in the local 3-pack for every city you service, build a review machine, and use GBP posts to drive calls — all without paying for ads.
From instant lead response (the one that books 3x more estimates) to seasonal reactivation campaigns, these are the automations that work in the background while you're in the field.
Meta Ads work differently for landscaping companies than Google Ads. Here's how to run campaigns that generate high-quality leads — and how to avoid the budget-wasting mistakes most companies make.
Your website is either working for you or against you — there's no middle. We break down what the highest-converting landscaping websites do differently, from above-the-fold to thank you page.
AI tools that are genuinely valuable for landscaping companies right now — chatbots, AI-assisted SEO content, call analytics, review management — vs. the AI hype that wastes your time and money.
Matt started Lawn & Land Marketing after running a full-service digital agency and watching his lawn care clients get consistently outperformed by a competitor who understood the green industry specifically. He built L&L around one insight: generalist agencies don't win for lawn care and landscaping companies because they're trying to serve everyone.
Today, L&L manages marketing for 52+ green industry companies across the US — from solo operators growing to $500K to established companies pushing toward $5M. Mow Money is where Matt shares what's working, what's not, and what he'd do if he were building a lawn care or landscaping business from scratch in 2026.
New episodes every week. Marketing strategies, growth tactics, and real conversations with lawn care and landscaping owners doing big numbers.
What is the Mow Money podcast about?
Mow Money is a podcast for lawn care and landscaping business owners who want to grow. Host Matt Foreman covers digital marketing (SEO, Google Ads, Meta Ads), website design, lead generation, marketing automation, and the business systems that help green industry companies scale to 7 figures and beyond.
Is this podcast only for large landscaping companies?
No — episodes are relevant from solo operators doing $200K up to established companies pushing $5M+. The tactics apply at every stage; we flag when something is more relevant to where you are now vs. where you're going.
Is the podcast free to listen to?
Yes, completely free. Every episode is available on Spotify, Apple Podcasts, and YouTube at no cost. We also publish full blog posts for most episodes — you can find those in the blog.
How is Mow Money different from other marketing podcasts?
100% green industry focus, no exceptions. We don't apply generic marketing advice to landscaping — we build strategy specifically for how homeowners and commercial clients find and hire lawn care and landscaping companies. It's a different buyer and a different market.
Is there a companion resource to go with the podcast?
Yes — Matt's free book, Mow Money, Mow Problems, covers the full marketing system in depth. It's the companion playbook to the podcast and it's free to download.
What if I want help implementing what I learn?
That's what we're here for. If you want a team to build and run the system Matt talks about on the podcast, book a free strategy call. No pitch — just a real conversation about your market and what it would take to dominate it.
The podcast covers the strategy. We build the execution. A free strategy call is 30 minutes with someone who knows your market and can tell you exactly what it would take to run the full system — website, SEO, ads, and automation — as one machine.
Book Your Free Strategy CallFree. 30 minutes. We talk to owners, not gatekeepers.