🎉 Free strategy call available — book now to discuss your growth  →
Home / About
About Lawn & Land Marketing

The Only Lawn Care Marketing Agency
Built Exclusively for the Green Industry

We don't serve plumbers, dentists, or HVAC companies on the side. Every client we have is in lawn care or landscaping — and that focus is exactly why our results are different. One industry. One playbook. Perfected over hundreds of campaigns.

Book a Free Strategy Call See Client Results →
🌿 100% green industry focus. Always.
$1M+
Annual recurring revenue — hit January 2026
52+
Active clients across the United States
97%
Client retention rate — industry-leading
15
Full-time green industry marketing specialists
3.2x
Average increase in estimate requests within 90 days
Our Story

We Didn't Fall Into This Industry.
We Chose It — and Never Looked Back.

Before Lawn & Land Marketing, founder Matt Foreman ran Shoot To Thrill Media — a traditional full-service agency serving clients across multiple industries. He was good at it. But he kept noticing something: the lawn care and landscaping companies he worked with had a massive marketing problem that generic agencies were getting completely wrong.

Most marketing agencies treat lawn care like it's the same as any other local service business. They apply the same templates, the same keyword strategies, the same ad copy they use for plumbers and roofers. And they wonder why results are mediocre.

The green industry isn't generic. Seasonality, service area complexity, crew-based operations, high ticket commercial vs. residential splits, the Google Maps vs. organic vs. paid balance — it takes industry-specific expertise to do this right. Matt knew it. He shut down the general agency and went all-in.

Lawn & Land Marketing launched with one promise: serve only lawn care and landscaping companies, and serve them better than anyone else. That focus compounded into an agency that hit $1 million in annual recurring revenue in January 2026, with a 97% client retention rate that speaks louder than any pitch deck.

See the results this focus produces →

"There's no shortcut to earning a 97% retention rate. You just have to actually know your clients' industry — their seasonality, their margins, their goals — and deliver results that move the needle."

— Matt Foreman, Founder
What We Believe

The Principles That Drive
Everything We Build

We're not a feature factory. These are the operating principles behind every client relationship, every campaign, and every dollar we ask you to spend.

◉

Specialization Is a Superpower

When you only serve one industry, your knowledge compounds. We know your seasonality, your CAC targets, your best-performing ad creatives, which cities convert, and which service pages rank fastest. A general agency relearns this from scratch on every client. We already know.

◎

Systems Beat Services

Single-service agencies sell you a website, then sell you SEO, then sell you ads — each in isolation. We build complete marketing systems. Your website is engineered to work with your SEO strategy. Your ads point to pages built to convert. Every piece talks to every other piece.

✦

Retention Is the Only Real Metric

It's easy to sign clients. It's hard to keep them. Our 97% retention rate is our north star — it means clients are seeing results, trusting the relationship, and growing with us. We don't have a churn problem because we don't have a results problem.

◆

Owners Deserve Straight Talk

You're running a business. You don't need spin, overselling, or optimistic projections. You need someone who'll tell you what's working, what isn't, and what comes next. We talk to you like the business owner you are — direct, honest, and specific about what we're doing and why.

▷

Technology Should Do Heavy Lifting

AI-powered follow-ups, automated review requests, smart bidding, content generation — the green industry is behind on this technology, and we're bringing it forward. AI Partner is built into our programs because in 2026, automation isn't optional — it's how you compete.

◈

Never Lose a Customer

Joey Coleman's philosophy is built into how we run client relationships. The first 100 days are everything. We onboard deliberately, communicate proactively, and make sure every client feels the decision to partner with us was the right one — from week one, not month six.

Why Choose Us

How Lawn & Land Compares to
Every Other Option Out There

There are other agencies that serve the green industry. Here's the honest breakdown of what makes this different — and why it matters for your specific business goals.

Factor Lawn & Land Generic Home Services Agency Other Green Industry Agencies
Industry Focus 100% green industry only Plumbers, roofers, HVAC, lawn, etc. Green industry + some others
Marketing System Complete integrated program Siloed services, upsell model Usually website + SEO only
AI & Automation AI Partner included in every program Optional add-on, extra cost Not typically offered
GBP Management Google Verified Mgmt FREE with every program Separate service, billed monthly Varies; usually add-on
Client Retention 97%+ — verifiable 40–60% industry average Not publicly stated
Website Launch 45-day guaranteed launch 60–120+ days typical Usually 60–90 days
Team Size & Depth 15 specialists, all green industry Varies; often freelancers Smaller teams, limited depth

This is an honest comparison, not a puff piece. If you've worked with agencies that didn't deliver — on websites, SEO, or ads — we'd love to show you what a focused, results-driven program looks like. Book a 30-minute strategy call →

LinkedIn → Instagram →
The Founder

Meet Matt Foreman

Founder & CEO — Lawn & Land Marketing

Matt Foreman has been in digital marketing since before it had that name. He's seen the industry go through every evolution — from SEO keyword stuffing to Core Web Vitals, from Facebook's heyday to the AI revolution happening right now.

What set Matt apart wasn't just the technical skills — it was the business instinct. After building and running Shoot To Thrill Media, he recognized a gap: lawn care and landscaping companies were being underserved by agencies that didn't understand their world. The seasonality. The crew economics. The way a homeowner decides which lawn care company to trust.

He started Lawn & Land Marketing to fix that. Five years later, it's a $1M+ agency with 52 active clients, a team of 15 specialists, and a 97% retention rate that reflects one simple truth: when you actually deliver results, clients don't leave.

Matt lives in the Tampa Bay area with his wife Jill and their two kids. He's the kind of founder who still takes sales calls himself — because he believes that staying close to clients is how you keep a company sharp.

✦ Former owner, Shoot To Thrill Media
✦ $1M+ ARR milestone — January 2026
✦ 100+ green industry businesses served
✦ Author, "Mow Money, Mow Problems"
Meet the Full Team →
The Team

15 Specialists. One Industry.
Your Dedicated Growth Team.

You're not getting handed off to a junior account manager who also manages a dental practice and a plumbing company. Everyone at Lawn & Land knows the green industry — because that's all we do.

SEO Team
Organic & Local Search Specialists
Paid Ads Team
Google & Meta Campaign Managers
Web Team
Design, Dev & Conversion Specialists
Client Success Team
Your Dedicated Account Managers
Meet Every Team Member →
What Clients Say

Don't Take Our Word for It.
Look at the Numbers.

A 97% retention rate doesn't happen with good intentions. It happens when clients see real results in their market — more estimate requests, better leads, and a marketing partner that actually understands their business. Read our case studies →

See Client Results
★★★★★

"I've worked with three other agencies over eight years. Lawn & Land is the first one that actually understands the lawn care business. The difference in results is night and day."

Owner, Large Landscaping Co.
Texas client — Service Area Expert program
★★★★★

"Within 60 days of launch, our estimate requests nearly doubled. They told us what to expect and then they actually delivered it. That's rare."

Owner, Mid-Size Lawn Care Co.
Florida client — Green Accelerator program
Ready to Work Together?

Let's Talk About Your
Business and What's Possible

A free strategy call is 30 minutes with someone who knows your industry inside and out. We'll audit your current marketing, show you exactly what's holding you back, and give you a clear picture of what we'd build for your market — no obligation, no sales pitch disguised as advice.

Book Your Free Strategy Call

Free. 30 minutes. We talk to owners, not gatekeepers.

Explore Our Programs
◐ Green Accelerator — Growth-focused, $1,200/mo → ◑ Service Area Expert — Scale & dominate, $2,400/mo → ✓ Are We a Good Fit? — Find out before you call → ★ Client Results — Real numbers from real clients →